After implementing Adobe Real-Time CDP, which two KPIs could a retailer use to measure customer engagement effectively?

Measuring customer engagement is crucial for retailers looking to understand how effectively they connect with their audience. Return visits serve as a definitive indicator of customer engagement because they reflect customers’ willingness to return to a retailer’s platform after their initial visit. This can signify satisfaction with previous experiences, loyalty, and an active interest in the retailer’s offerings. By tracking return visits, a retailer can gauge the effectiveness of their engagement strategies, promotional campaigns, and overall customer satisfaction.

The other choices, while important in their respective contexts, do not serve specifically as direct measures of engagement. Average order value focuses more on sales performance than on how engaged or connected customers feel. Propensity score measures the likelihood of customers taking a specific action but does not directly indicate current engagement levels. Brand awareness reflects public perception and familiarity with a brand, which is more about market presence than individual customer interactions. Return visits, therefore, stand out as a relevant and actionable KPI for assessing customer engagement in the context of Adobe Real-Time CDP.