For a financial services start-up using Adobe Real-Time CDP, which two attributes are best for identifying high-value prospects for credit card offers?

Household Income and Credit Score are critical attributes for identifying high-value prospects for credit card offers. Household income provides insight into an individual's financial capability to repay credit card debt, which is essential for assessing their potential as a responsible borrower. A higher income typically suggests that an individual may have disposable income to manage credit card payments effectively.

Credit score, on the other hand, is a direct indicator of an individual's creditworthiness based on their credit history and behavior, including their ability to handle credit responsibly. A higher credit score often translates to a lower risk for lenders and eligibility for better credit card offers with competitive rates and benefits.

These attributes together create a profile that financial institutions can rely on to target prospects who are more likely to accept credit card offers and manage them successfully, leading to positive financial relationships for both parties.