For a social media campaign targeting a segment of loyalty data using hashed email IDs, which type of destination should be used?

When targeting a segment of loyalty data using hashed email IDs for a social media campaign, the most suitable type of destination to use is the streaming segment export destination. This option allows for real-time data export of segments, making it ideal for reaching the right audience in a timely manner.

Streaming segment export destinations facilitate the dynamic handling of audience data, enabling marketers to efficiently send hashed identifiers, such as email addresses, directly to ad platforms or social media networks. This capability is essential for executing campaigns that require immediate audience engagement based on the most current data available.

In contrast, the other options serve different functions that may not align with the needs of real-time data transfer for targeted advertising. Extensions may refer to additional functionalities that can enhance the platform, while file-based destinations typically involve batch processing, which can lead to delays in data availability. Connectors are generally used for integrating with other platforms, which may not provide the immediacy required for social media engagement in this specific scenario.

Using hashed email IDs through a streaming segment export destination ensures that the campaign leverages up-to-date loyalty data effectively, maximizing the potential for engaging the targeted audience.