How is an audience defined in RTCDP?

In Adobe Real-Time Customer Data Platform (RTCDP), an audience is defined as a segmented group of customers for marketing purposes. This definition is crucial because it emphasizes the importance of segmentation in tailoring marketing strategies, campaigns, and messaging to specific groups of customers based on their behaviors, demographics, or other distinguishing factors.

Segmentation allows businesses to create more effective marketing strategies by ensuring that their communications and offers resonate with each specific audience. For instance, a company may segment its audience based on purchase history, engagement levels, or preferences, enabling targeted messaging that is more likely to convert.

This approach contrasts with the concept of defining an audience as all customers regardless of segmentation or focusing on anonymous users who lack identifiable traits. While these groups may be of interest for broad marketing analytics or research, they don't represent the targeted nature of audience engagement that RTCDP supports. Similarly, defining an audience as potential customers with no past interactions limits the capability for personalized marketing, which is a key strength of the RTCDP system. By focusing on defined segments, marketers can leverage data in a way that enhances customer experience and drives business outcomes.