How is customer consent managed in Adobe RTCDP?

In Adobe Real-Time Customer Data Platform (RTCDP), customer consent is managed using built-in frameworks. These frameworks are designed to help organizations comply with various data protection regulations and ensure that customer preferences regarding their personal data are respected. The built-in consent management capabilities streamline the process of capturing, storing, and managing consent across different touchpoints and channels.

By utilizing these frameworks, businesses can ensure that they are providing transparent information to customers about how their data will be used and are able to manage customer consent effectively in real-time. This approach not only fosters trust with customers but also aids in maintaining compliance with legal requirements such as GDPR or CCPA.