If a Real-Time CDP Business Practitioner finds that the schedule segment option is unavailable, what is their next step?

When the schedule segment option is unavailable, the most logical step for a Real-Time CDP Business Practitioner is to map attributes and identities. This is because the ability to schedule segments often relies on having attributes properly configured and identities mapped appropriately within the system. If there are issues with how data is structured or how identities are linked, it can lead to functionalities, such as scheduled segments, not being accessible.

Mapping attributes ensures that the necessary data points are aligned correctly and that the segments can be constructed accurately, allowing for the scheduling option to become available. It is an essential step in making sure that the underlying data is ready and correctly organized for further functionalities like segment scheduling. This proactive approach helps in addressing potential data issues at the source, thereby resolving the accessibility problem effectively.

While reaching out to customer support or trying different destinations may provide assistance, they are typically secondary steps that would follow if data mapping does not resolve the issue. Recreating segments might also be useful, but first addressing the core data structure is vital.