In Adobe Experience Platform, what functionality allows combining different profile definitions into a single schema?

The functionality that allows the combination of different profile definitions into a single schema in Adobe Experience Platform is known as Union Schema. This approach allows organizations to create a unified view of customer data by merging various profile definitions that may contain overlapping attributes or information. Union Schema facilitates a holistic understanding of customer interactions and behaviors by integrating diverse data sources into a singular, coherent schema. This enables more effective analysis and targeted marketing strategies.

By using Union Schema, businesses can ensure that they are leveraging comprehensive data insights across all customer touchpoints, improving customer engagement and personalization efforts. As a result, this functionality is essential for organizations looking to optimize their customer data management in Adobe Experience Platform.