What actions can a retailer take to analyze the percentage split of different age groups purchasing athletic shoes?

Creating segments by each age group with shoe purchases allows the retailer to effectively analyze the purchasing behavior of different age groups in relation to athletic shoes. By segmenting the data, the retailer can clearly see how many purchases are made by each age group, facilitating targeted analysis and comparison. This method provides straightforward insights into which age demographics are actively buying athletic shoes, enabling the retailer to tailor marketing strategies, inventory management, and promotional efforts accordingly.

Utilizing email marketing campaigns to gauge interest may provide insights into consumer engagement but does not specifically analyze actual purchasing behavior by age group. Similarly, studying competitor sales data can offer a broader market perspective but lacks the specificity required to break down purchases by the retailer's own customer demographics. Conducting surveys after a purchase could yield qualitative insights about customer preferences but does not provide quantitative data on purchasing distributions across different age groups. Thus, segmenting by age group directly aligns with the goal of analyzing purchasing percentages.