What advantage does combining in-store and online data provide a retailer using Adobe Real-Time CDP?

Combining in-store and online data allows a retailer to create a comprehensive view of customer behavior, preferences, and engagements across multiple touchpoints. By integrating these data sources, the retailer can develop more accurate and detailed customer profiles, which leads to more effective targeting in marketing campaigns.

This holistic understanding enables the retailer to personalize offers and communications based on a customer's specific habits and preferences, whether they shop in-store or online. As a result, the retailer can enhance the customer experience and increase the effectiveness of their marketing efforts, ultimately driving greater customer loyalty and sales.

While the other options might seem relevant in different contexts, they do not directly derive from the integration of in-store and online data in the way that customer profiling and targeting do.