What are data sources in Adobe RTCDP?

Data sources in Adobe Real-Time Customer Data Platform (RTCDP) encompass a diverse range of inputs that provide comprehensive insights into customer behavior and interactions. The correct answer highlights that web analytics tools, CRM systems, and social media platforms can all serve as data sources.

By integrating these various channels, Adobe RTCDP allows organizations to gather a holistic view of customer interactions across different touchpoints, enabling them to create more personalized and effective marketing strategies. Each of these data sources contributes unique information: web analytics tools track online behavior, CRM systems maintain customer relationship data, and social media platforms provide insights into customer engagement and sentiment.

This integrated approach is essential for deriving actionable insights and enhancing customer experiences. In contrast, the other options are limited in scope. Focusing solely on internal databases or single-channel marketing data would not capture the full picture of customer interactions, while only relying on customer surveys disregards the wealth of information that can be gleaned from more dynamic and real-time sources.