What are traits in the context of Adobe RTCDP?

Traits in the context of Adobe Real-Time Customer Data Platform (RTCDP) refer to the attributes that define customer behaviors and preferences. These traits are crucial for understanding individual customer profiles and help organizations to tailor their marketing strategies and customer interactions. By analyzing these behaviors, companies can create more personalized experiences and relevant offerings for their customers.

This understanding allows businesses to leverage data effectively, improving engagement and fostering loyalty. In Adobe RTCDP, traits can include aspects like purchase history, browsing habits, demographic information, and engagement levels, all of which are essential for modern data-driven marketing initiatives. Ultimately, traits form the foundation of how businesses can segment their audience and drive targeted campaigns.