What best describes how a retailer can segment customers who made a purchase in the last 90 days?

Creating a segment for recent purchasers accurately captures the behavior of customers who have made a purchase within the last 90 days. This approach allows retailers to engage with customers who are currently active and may be more responsive to marketing efforts. By focusing on this specific time frame, businesses can tailor campaigns, promotions, and communications to encourage repeat purchases or enhance customer loyalty.

This segmentation can lead to more effective marketing strategies because it acknowledges current buying patterns rather than relying on outdated purchase history. Retailers can leverage this data to develop targeted offers or personalized recommendations based on recent buying behavior, ultimately leading to increased customer satisfaction and retention.

The other options do not adequately address the need for a timely and relevant approach. Targeting all historical buyers fails to prioritize engagement with the most relevant audience, while focusing solely on high-spending customers overlooks potential opportunities with lower-spending but still valuable recent purchasers. Additionally, excluding customers who browsed but did not purchase misses the chance to re-engage interested shoppers.