What happens when a marketer attempts to send email data that contains certain types of PII, according to company policy?

When a marketer attempts to send email data that contains certain types of Personally Identifiable Information (PII), company policy is designed to protect sensitive data. As a result, if the data does not comply with these guidelines, the marketer will receive a policy violation message. This message serves as an important alert, informing the marketer that their action violates established data governance policies, which are in place to safeguard user privacy and maintain compliance with legal standards.

Such policies are crucial in ensuring that organizations respect individuals' privacy rights and adhere to regulations regarding data handling. The delivery of a policy violation message empowers marketers to take necessary corrective actions before proceeding, promoting responsible data practices. This mechanism not only encourages adherence to privacy standards but also reinforces the importance of handling PII with caution within marketing operations.