What is a major function of traits within RTCDP?

Traits within the Adobe Real-Time Customer Data Platform (RTCDP) serve a crucial role in defining customer demographics and preferences. They are fundamental components that help in creating a detailed and actionable profile of individual customers. By capturing various attributes, such as interests, behaviors, purchase history, and demographic information, traits enable organizations to better understand their customers and tailor their marketing strategies accordingly.

This information allows businesses to segment their audience effectively, personalize content, and improve overall customer engagement. Utilizing traits helps in generating insights that directly impact marketing decisions, making them invaluable for any data-driven strategy in the RTCDP ecosystem. In contrast, the other options involve functions that are not related to the core purpose of traits within this platform.