What is journey orchestration in the context of RTCDP?

Journey orchestration in the context of Adobe Real-Time Customer Data Platform (RTCDP) refers to managing multiple touchpoints of a customer's journey. This involves leveraging the platform's capabilities to track, visualize, and respond to customer interactions across various channels, such as email, social media, websites, and in-store experiences. By coordinating these touchpoints, organizations can deliver a seamless and personalized experience to customers, tailoring communications and offerings based on where customers are in their journey.

This capability is crucial for ensuring that customers receive relevant messages at the right time, improving engagement, and increasing the likelihood of conversion. Journey orchestration effectively enables businesses to create more holistic and integrated experiences for their customers, maximizing the potential of the customer journey.