What is meant by 'audience insights' in RTCDP?

The term 'audience insights' in the context of Adobe Real-Time Customer Data Platform (RTCDP) refers to the understanding of customer behavior and preferences. This involves analyzing customer interactions across various channels to derive deeper knowledge about what drives their decisions, interests, and needs. By employing audience insights, businesses can create more tailored marketing strategies, improve customer experiences, and build stronger relationships with their audiences.

This understanding goes beyond simple demographic information, as it encapsulates how customers engage with brands over time and what motivates their behaviors. Such insights empower marketers to develop targeted campaigns that resonate with specific audience segments, ultimately leading to more effective customer outreach and increased conversion rates.