What must a business practitioner do before deleting a segment in a real-time CDP?

Before deleting a segment in a real-time Customer Data Platform (CDP), it is essential for a business practitioner to deactivate any active destination tied to the segment. This is important because if the segment is currently being used for data activation purposes—such as sending data to marketing campaigns, ad platforms, or other external systems—deleting the segment could lead to disruptions in those processes. By deactivating the destinations first, the practitioner ensures that there are no ongoing operations that could be negatively impacted by the segment's removal, thereby maintaining data integrity and operational continuity.

The need to manage the connections to destinations helps prevent unintended consequences that may arise from a deletion. This practice reflects a careful approach to segment management in a CDP by prioritizing the functionality and flow of data across integrated systems. Additionally, understanding the dependencies of segments on various destinations is crucial for maintaining effective marketing and customer engagement strategies.