What must a Real-Time CDP Business Practitioner confirm to ensure opted out profiles are excluded from a segment?

To ensure opted-out profiles are excluded from a segment, it is essential for a Real-Time CDP Business Practitioner to confirm that the Consent and Preferences schema is included. This schema plays a crucial role in managing user consent and preferences regarding data usage, essentially guiding the segmentation process. By including this schema in the configuration, the platform can accurately recognize and respect the opt-out status of profiles.

When opted-out profiles are accounted for through the proper schema, the system can filter and exclude these individuals from any segmentation activities, thereby maintaining compliance with privacy regulations and user preferences. This is particularly important in industries where consumer consent is paramount, ensuring that marketing efforts are both ethical and legally compliant.

The other options do not guarantee the maintenance of consent and preferences in segmentation. Archiving a profile or marking it as inactive does not directly address consent status, and setting the marketing action to draft does not influence profile opt-out handling within the segment definition.