What outcome is expected from including both limited-time-offer purchases outside the holiday period in a segmentation strategy?

Including both limited-time-offer purchases outside the holiday period in a segmentation strategy is expected to result in a wider audience reach. This approach allows marketers to target consumers who may not typically engage during the holiday season but are still interested in special offers throughout the year. By recognizing and segmenting these customers, a brand can effectively tap into a broader market segment, potentially driving more sales and enhancing overall engagement.

This strategy provides a way to attract new customers who might not have been targeted by traditional holiday campaigns. It can also help identify trends and preferences among customers who are willing to make purchases outside of typical buying periods, allowing for more personalized marketing efforts in the future. This expanded reach is instrumental in building a larger customer base and fostering greater brand loyalty over time.