What segment logic is recommended for creating an audience segment for people aged 25-35 not part of gold or silver loyalty memberships?

The recommended segment logic for creating an audience segment of people aged 25-35 who are not part of gold or silver loyalty memberships is to include individuals who meet the age criteria, exclude those with the specified loyalty statuses, and include those who have a valid email ID.

Including individuals who are aged 25-35 ensures that only the relevant age group is being targeted. Excluding those with gold or silver loyalty status aligns with the goal of identifying individuals who are not part of these higher-tier memberships, which helps in focusing on a distinct segment that potentially offers growth or engagement opportunities. Including those who have a valid email ID is essential for any subsequent marketing activities or communications, indicating that these individuals can be reached through email campaigns, which are vital for engagement and conversion efforts.

This combination offers a comprehensive approach: it targets the demographic of interest while ensuring the segmentation excludes those who are already deeply engaged via loyalty programs, enabling personalized outreach to the right group.