What segment logic should be used to maximize leads for a bundle campaign when customers show interest in two software products?

Selecting the option that pertains to customers who have filled out forms A and B maximizes the potential for leads in a bundle campaign involving two software products. This approach identifies customers who have not only shown interest in one of the products but have actively engaged with both products through their respective forms.

When a customer fills out both forms, it indicates a stronger intent or interest in the offerings, suggesting they may be more receptive to a bundled offer that includes both software products. This dual engagement provides valuable insights into their preferences and readiness to convert, thus enhancing the targeting effectiveness of the campaign.

In contrast, targeting customers who filled out only one form or visited a single product page would limit the reach and effectiveness of the campaign. Each of those options may reflect interest but do not capture the comprehensive engagement that comes from customers who have shown interest in both products simultaneously. Consequently, opting for the segment that includes customers engaged with both forms aligns more closely with the goal of maximizing leads for a bundled offer.