What strategic segment expansion ideas could be suggested when the audience for a campaign is too small?

Expanding the audience for a campaign when it’s too small can be approached strategically by including limited-time-offer purchases outside of the holiday period. This approach leverages seasonal promotions to engage a broader audience who may not have engaged during the typical holiday season. By targeting these purchases, the campaign can activate consumers who are motivated by special deals, thus potentially increasing the customer base and enhancing market reach.

This strategy is particularly effective because it capitalizes on purchase patterns and customer behavior related to promotions. By broadening the criteria to include a wider range of purchasers, the campaign can harness incremental revenue opportunities from those who might respond positively to offers outside of standard buying seasons.

The other choices don't adequately expand the audience. For instance, including occasional frappe purchasers over the past year focuses on a specific previous buyer segment that may still be too narrow. Reducing the campaign budget does not support audience expansion at all, and targeting only new customers in the region could be limiting, as it excludes existing customers who may contribute significantly. Thus, the chosen strategy optimally enhances visibility and engagement by tapping into promotional opportunities.