What two attributes can a large restaurant chain use to create effective re-targeting segments?

Creating effective re-targeting segments involves identifying attributes that can significantly enhance customer engagement and drive marketing strategies. The use of email and promo code as attributes serves as a powerful combination for a large restaurant chain.

Email addresses are essential for direct communication with customers. They enable targeted marketing campaigns, personalized offers, and reminders, allowing the restaurant chain to engage customers who have already expressed interest in their services. By focusing on customers who have previously provided their email addresses, the restaurant can ensure that its marketing messages reach a receptive audience.

Promo codes, on the other hand, provide a clear incentive for customers to return and make a purchase. They can be linked to specific campaigns, encouraging customers to revisit the restaurant or try new menu items. By analyzing the usage of promo codes, the restaurant can segment its audience based on their responsiveness to promotions, thereby refining its targeting and improving conversion rates.

Together, these attributes not only facilitate effective re-targeting but also help in crafting personalized customer experiences based on past interactions and promotional effectiveness. This leads to better engagement and loyalty among customers, which is vital for any restaurant chain's success.