What types of data can be ingested into RTCDP?

The correctness of the answer stems from the comprehensive nature of the Adobe Real-Time Customer Data Platform (RTCDP) in its ability to integrate diverse types of data. The RTCDP is designed to ingest not only first-party data—which is data collected directly from customers— but also second-party and third-party data.

First-party data refers to information that a company collects directly from its interactions with customers, such as purchase history, website visits, and customer preferences. Second-party data is essentially another organization's first-party data shared with permission, often through partnerships, which can provide valuable insights into shared customer bases. Third-party data comes from external sources that aggregate data across the web, helping to enrich the customer profile with outside perspectives and behaviors.

By accommodating all three categories of data, RTCDP enables a more holistic view of the customer, empowering organizations to deliver better-targeted marketing campaigns and personalized customer experiences. This multi-faceted approach to data ingestion is essential for effective customer engagement and marketing strategies in today’s data-driven landscape.