Which benefit is most likely to stem from a financial services company activating new customer segments with Adobe Real-Time CDP?

Activating new customer segments with Adobe Real-Time Customer Data Platform is likely to result in improved customer acquisition cost efficiency. This platform enables companies to better understand their customer data in real time, allowing for more targeted marketing strategies and campaigns aimed at the newly identified segments. As financial services companies tailor their services and promotions to resonate with specific customer needs and preferences, they can optimize their marketing spend, leading to a more efficient acquisition process.

By identifying and understanding which customer segments are most likely to respond positively to their offerings, companies can reduce wasted resources on ineffective marketing efforts and instead focus their investments on high-potential targets. This, in turn, diminishes the cost associated with acquiring new customers, as marketing efforts become more precise and effective, positively impacting the overall efficiency of customer acquisition strategies.