Which destination type should a practitioner select to activate raw data via Data Collection for personalization?

The selection of Extensions as the correct destination type for activating raw data via Data Collection for personalization is rooted in the functionality that Extensions provide within Adobe's ecosystem. Extensions enable the integration of various third-party applications and services, allowing for real-time personalization that leverages the consumer data collected within the Adobe Real-Time CDP framework.

When using Extensions, you can facilitate direct connections to different marketing tools or platforms that require raw data for personalized customer interactions. This allows organizations to utilize vast amounts of collected data to create tailored marketing experiences that meet customer needs effectively.

In contrast, other destination types serve different purposes. Streaming Segment Export Destination is primarily used for transferring segments but does not support raw data activation for personalization at the same level. Connectors are focused on predefined integrations and may not provide the same flexibility for raw data. File-based destinations typically involve the transfer of data in bulk for offline use or processing, rather than real-time activation for personalized engagement.

By selecting Extensions, practitioners maximize the potential for real-time data use in personalizing customer experiences, effectively utilizing the capabilities of the Adobe Real-Time Customer Data Platform.