Which field group tile should a business practitioner use to create a segment of California residents?

To create a segment specifically focusing on California residents, the most suitable field group tile is related to geography. The geography field group allows practitioners to filter and categorize data based on location, such as states, cities, or regions. This is essential when the requirement is to isolate individuals based on their geographical location, which in this case is California.

While attributes and demographics can provide valuable information about individuals, such as age, gender, income, or personal interests, they do not specifically target location. Behavior focuses on how users interact with content or products, but again, it does not center on geographical attributes.

Thus, for segmenting residents of California, leveraging the geography field group is key as it directly addresses the need to filter by location, ensuring accurate targeting of the desired audience.