Which identity type is NOT commonly used in Real-Time CDP privacy requests?

In the context of Real-Time Customer Data Platforms (RTCDP) and privacy requests, the correct answer highlights the identity type that is not typically associated with common privacy requests.

Postal Address is less commonly used compared to other identity types in privacy-related contexts. This is because privacy requests often prioritize digital identifiers such as email addresses, phone numbers, and Experience Cloud IDs (ECID), which are more relevant in the landscape of online interactions and data handling. These identifiers allow businesses to effectively manage customer interactions and data requests in a digital ecosystem where online engagement is predominant.

Email addresses are prevalent for privacy requests as they serve as a primary communication method for users. Phone numbers are also commonly utilized, especially in SMS communications and two-factor authentication processes. ECID, being a unique identifier applied across Adobe’s Experience Cloud programs, plays a crucial role in identifying users consistently across their interactions with the brand, making it essential for privacy management.

In contrast, while postal addresses are important for traditional marketing and customer communications, they do not have the same level of relevance in digital privacy scenarios, making them less common in these specific requests.