Which of the following actions is necessary to manage segments effectively in a real-time CDP?

To manage segments effectively in a real-time Customer Data Platform (CDP), regularly deactivating non-performing segments is essential. This practice helps maintain the relevance and efficiency of marketing strategies. By identifying and removing segments that are not contributing to campaign goals, organizations can focus their resources on more effective segments, ensuring that marketing efforts target the right audience. This continuous improvement process not only optimizes performance but also enhances customer engagement by delivering more precise and relevant marketing messages.

Additionally, deactivating non-performing segments ensures that data handling remains streamlined, preventing the clutter of outdated or unproductive segments that could dilute targeting efforts and analytics. It allows marketers to refine their audience targeting and improve overall campaign effectiveness, making resource allocation more strategic and data-driven.