Which of the following is NOT a measure employed in RTCDP for data security?

In the context of data security within Adobe’s Real-Time Customer Data Platform (RTCDP), various measures are implemented to protect sensitive data. The correct choice, which is not a security measure, is an increased marketing budget.

The other options—encryption, data masking, and access controls—are all recognized methods for safeguarding customer data.

Encryption involves converting data into a code to prevent unauthorized access, ensuring that sensitive information is secure during transmission and while stored. Data masking is used to hide sensitive data within data sets by replacing it with fictitious but realistic data, allowing data to be used for testing or analytical purposes without exposing confidential information. Access controls involve implementing restrictions on who can view or use certain data, ensuring that only authorized personnel have access to sensitive data.

In contrast, increasing a marketing budget does not pertain to security measures; rather, it relates to the financial aspects of marketing efforts and does not enhance data protection strategies.