Which three identities are necessary for targeting LinkedIn profiles?

The correct answer identifies hashed emails, IDFA, and GAID as the necessary identities for targeting LinkedIn profiles. Understanding the rationale behind this selection is crucial for effectively leveraging identity data in digital marketing.

Hashed emails are used to uniquely identify users while protecting their personal information. When targeting audiences, hashed emails allow advertisers to match their data with user profiles on LinkedIn securely. This method ensures compliance with privacy regulations while still enabling personalized marketing efforts.

The IDFA (Identifier for Advertisers) is a unique identifier for iOS devices that helps track the performance of advertising campaigns without revealing the personal identity of the user. It is particularly relevant when targeting users on mobile devices, which aligns well with LinkedIn’s app-based platform.

Similarly, GAID (Google Advertising ID) serves the same purpose for Android devices. Like the IDFA, GAID helps marketers track and segment users based on their interactions with various ads across different apps and websites, making it essential for targeting users on LinkedIn as well.

Together, these identities provide a robust framework for effectively reaching LinkedIn users through targeted advertising while maintaining user privacy and data protection standards. Having the right combination of hashed emails, IDFA, and GAID enables marketers to tailor their campaigns and optimize their reach