Which two attributes should be included in the segment criteria to qualify the target customer for a family subscription plan?

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To effectively qualify a target customer for a family subscription plan, including the attribute related to "Watched Family Entertainment" is essential. This attribute indicates that the customer has a demonstrated interest in content suitable for families, which aligns with the offerings of a family subscription plan. The insight gained from a customer’s viewing habits can provide valuable information on their preferences and behaviors regarding family-oriented content, thus helping to tailor marketing efforts effectively.

In contrast, while options such as "Uses Multiple Devices" or "Subscribed to Premium Service" could provide insights about a customer’s general usage behaviors or service level, they do not specifically indicate the likelihood of interest in a family-oriented subscription. Similarly, "Purchased Family Games" could indicate an engagement with family content, but it is not as directly tied to the broader context of viewing consumption patterns within family entertainment, which is critical for qualifying customers for such a subscription plan.

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