Which two data segments targeted in paid campaigns are likely to become more accurate after implementing Adobe Real-Time CDP?

Frequent Purchasers is a data segment that becomes more accurate after implementing Adobe Real-Time CDP because the platform allows for real-time data integration and analysis. By continually ingesting data from various sources, Adobe Real-Time CDP can create a more comprehensive and up-to-date view of customer behavior. Frequent Purchasers can be defined based on their buying patterns, and with real-time insights into purchases, marketing teams can accurately identify and target customers who consistently buy products. This leads to more personalized marketing strategies that cater specifically to the interests and behaviors of these high-value customers.

The implementation of Adobe Real-Time CDP enhances the accuracy of this segment by leveraging up-to-the-moment data in understanding recent purchasing activity, preferences, and trends, resulting in more effective targeting within paid campaigns.