Which two features must be utilized to enforce data governance for activating segments to platform destinations?

To enforce data governance for activating segments to platform destinations, utilizing marketing action is essential because it allows organizations to define specific workflows and processes for how and when segments are activated. This ensures that data is used responsibly and in accordance with established policies and regulations. Marketing action helps to manage and control the flow of customer data, ensuring that it aligns with governance standards that protect consumer privacy and data integrity.

The role of audience segmentation is significant in identifying and isolating the right groups of customers for targeted marketing efforts, but without the governance framework provided by marketing action, the potential for oversight in data handling increases. Data warehouse integration and data analysis tools play important roles in managing and interpreting data, but they do not directly contribute to the enforcement of policies around how segments are activated and utilized in external platforms. Thus, marketing action is vital for establishing the necessary checks and balances to maintain compliance and ethical data use.