Which two metrics can assess the value of Adobe Real-Time CDP for a telecommunications company that streams customer data into segmentation?

The assessment of Adobe Real-Time Customer Data Platform's value for a telecommunications company that streams customer data into segmentation can be effectively measured by focusing on metrics that directly influence the company's growth and efficiency in operations. Cost-Per-Acquisition (CPA) is a crucial metric here because it reflects the total costs incurred to acquire a new customer. With improved segmentation through Adobe RTCDP, the company can target the right audience, resulting in more efficient marketing efforts, reduced spend on unqualified prospects, and ultimately, lower CPA.

Furthermore, CPA can highlight how effective the use of data for segmentation is in optimizing customer acquisition strategies, thus demonstrating clear monetary value gained from utilizing the platform. By decreasing CPA, the telecommunications company can enhance its profitability and justify the investment in the Adobe RTCDP.

In contrast, other potential metrics such as Customer Satisfaction Score and Customer Retention Rate are important for understanding customer experience and loyalty but do not directly indicate the operational efficiency and financial implications of segmentation tactics. Time to Market is crucial in product-related strategies but does not specifically measure the effectiveness of customer acquisition efforts via segmentation. Therefore, Cost-Per-Acquisition stands out as a direct indicator of the value provided by Adobe RTCDP in this context.