Which type of data is NOT typically ingested into RTCDP?

The type of data that is not typically ingested into Adobe's Real-Time Customer Data Platform (RTCDP) is fourth-party data. This distinction is crucial because fourth-party data refers to data that is aggregated and sold by third-party vendors who do not have a direct relationship with the original data source.

In contrast, first-party data is the data collected directly by a business from its own interactions with customers, such as website visits, purchase history, and customer feedback. Second-party data refers to first-party data that is shared directly between two businesses. Third-party data is sourced from outside parties and usually involves broader datasets collected for advertising, market research, or other purposes.

RTCDP is designed to utilize first-party data to create a comprehensive and unified customer profile, making it essential for brands to rely on the most relevant and accurate data sources that directly pertain to their customers, which is why fourth-party data is not included in the ingestion process.